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Marketing & Public Relations

Welcome to Marketing & Public Relations

Marketing & Public Relations supports San José City College’s mission by telling the college’s story, strengthening its brand, and ensuring clear, consistent communication with students, employees, and the community.

Our work spans marketing strategy, brand stewardship, media relations, storytelling, creative services, and institutional communications—helping departments amplify their message while maintaining a unified SJCC identity.


What We Do

  • Develop and steward the SJCC brand and visual identity.
  • Create marketing campaigns that support enrollment and student success.
  • Produce print and digital materials including graphics, videos, and publications.
  • Manage official college web content.
  • Oversee The ROAR, SJCC’s official news and storytelling platform.
  • Manage the SJCC Athletics website, supporting Jaguars Athletics.
  • Lead public relations, media outreach, and crisis communications.

Tools, Recognition, and Support for Campus Communications

Explore our award-winning work, access official brand resources, and request Marketing and PR support for campaigns, web updates, design, photography, and media needs across San José City College.

Awards and Recognition icon
Awards & Recognition

Our work has been recognized by state and national organizations for excellence in storytelling, design, and digital strategy.

Explore Awards & Recognition
Brand Resources icon
Brand Resources
& Style Guide

Access official logos, colors, typography, templates, and email signature standards.

View Style Guide
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Request Marketing
& PR Services

Submit a request for marketing campaigns, web updates, print materials, photography, or media support.

Submit a Request

Social Media & Public Relations

We manage SJCC’s official social media channels and coordinate media relations, while also overseeing content for The ROAR and the SJCC Athletics website.

  • Official social media directory and standards
  • Guidelines for departmental accounts
  • Accessibility and inclusive storytelling practices
  • Media inquiries and interview coordination

Contact the Marketing & Public Relations Team

For Press Inquiries

Daniel R. Garza
Director of Marketing & Public Relations
408-288-3163
daniel.garza@sjcc.edu

For Website Inquiries

Daniel Gutiérrez
Digital Design, Web & Marketing Coordinator
408-288-3198
daniel.gutierrez@sjcc.edu